Premium car maker Mercedes-Benz has officially announced Apple’s iPad tablet PC as a tool to support its dealers in business by providing mobile access to its proprietary point-of-sale dealer system called MB Advantage to its dealers. Additionally, iPad will provide a competitive advantage to the dealers by increasing their service levels through a more flexible financing process.
MB Advantage on the iPad will give instant access to marketing programs for specific models; quicker turn time on the credit application process, and increase speed and efficiency on the return of lease vehicles to all the dealers.
It is being reported that first 40 U.S. dealers will be using Apple iPad following the company during the summer to communicate and interact with their customers. The people equipped with iPad for business is part of Mercedes-Benz new strategy which aims to enhance business efficiency. In October of last year Mercedes implemented similar application for the iPhone and so far 5,000 payments were made and $3.6 million in payments received through it.
via - autoblog