After the continuing complaints from the iPhone 4 customers, Samsung do not want to miss the opportunity to earn potential buyers and through a Twitter campaign, Samsung in the UK is offering free Galaxy S handsets to unhappy iPhone 4 owners after posting an advert in British tabloid poking fun at iPhone 4.
And how will they manage the cash? Well, According to iSuppli, Samsung makes the processor, the SDRAM and Flash storage for iPhone 4 and generates over $2 billion in revenue out of 40 million iPhone 4s. It is being estimated that Samsung makes $50 on a 16GB iPhone and $75 on a 32GB iPhone.
With full of cash in hand, Samsung’s UK Twitter team today began offering free Samsung Galaxy S series phones to frustrated iPhone 4 owners.
A spokesperson for the Samsung said:
“Recently there has been a real increase in online activity from consumers dissatisfied with some of our competitors’ products. We decided to contact a cross section of individuals to offer them a free Samsung Galaxy S as a replacement, as we’re confident that once people have the phone in their hands, they’ll see how impressive it is for themselves.”
One of those offered a handset was Tiffany Nieuwland, who is an employee of Conde Nast and works in digital marketing said:
“My iPhone and I have been inseparable for almost a month now, tomorrow being one month since the iPhone OS 4 launched. But the honeymoon period ended this week as repeated dropped calls, and a sudden unexplainable inability to make or receive calls or send texts left me disgruntled.
“So I did what anyone else would do: I vented my frustration on Twitter. Imagine my surprise, then, when this morning I am tweeted by Samsung offering me a free Galaxy S, their latest phone. Too good to be true? I decided to investigate.
“I called a friend at Samsung, and though she was initially sceptical, it has now been confirmed: the campaign is legit. Samsung is so confident about the superiority of the Galaxy S that they’re sending free ones to existing iPhone customers so they can decide for themselves.”
Tiffany added: “I’ve been waiting for an excuse to try out an Android for months, but it is yet to be seen if I can be persuaded to stray.”
Would you call it cannibalization? May be not, because it is a competitor’s product. But, ironically iPhone 4 is using Samsung designed components. Though it is an unconventional approach to marketing Galaxy S but Samsung cares about those who complain on the iPhone 4. Isn’t? What do you say?
You may also like to check out more about Samsung Galaxy S:
- Samsung Galaxy S Android Smartphone Features
- Samsung Galaxy S Promotional Video
- Samsung Galaxy S with a Few Similarities of iPhone
Via – 9to5Mac
Related posts:
- Japan’s SoftBank Offering Free iPhones to all EarthQuake Orphans
- Sony Offering Freebies to PlayStation Network Users in an Incentive Package
- AT&T Cracks Down on MyWi Tethering Jailbreak App Users
- AT&T Offers iPhone 3GS 8GB for 1 Cent + Free Case – Shipping Included!
- Make Free VoIP Calls to Facebook Friends using Facebook Messenger