Neuroscientists in UK carried out an extensive research on Apple fans and discovered that their brains are stimulated by Apple imagery in the same way as the brains of religious people are stimulated by religious imagery.
The study was featured in BBC documentary “Secrets of the Superbrands“, which looks at how Apple, Facebook and Twitter grown so explosively and have become so popular among people. In the first episode, the BBC team with presenter Alex Riley takes Editor-in-Chief of World of Apple, Alex Brooks for MRI scan. The scan was done after Alex was exposed to myriad images of Apple products and the results were exceptional. The reactions were similar to the reactions of those to religionist.
The Bishop of Buckingham – who reads his Bible on an iPad – explained to me the similarities between Apple and a religion. And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic it seemed the bishop was on to something.
The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith.
“Like Apple, mobile phones and social networks offer an opportunity for us to express our basic human need to communicate. And it’s by tapping into our basic needs, like gossip, religion or sex that these brands are taking over our world at such lightning speed,” Riley says
As rightly said – Companies can become a technology superbrand only when they identifies one’s potential interest, And how does Apple do that? It reminds me of the infamous Golden Circle by Simon Sinek that was presented in TED conference. It will explain you how Apple able to convince customers about its products and other fails to do it! Via [Digital Trends]